I have 14+ years of experience leading email and lifecycle marketing, marketing operations, and project management across B2B SaaS, tech, and consumer goods. Now I'm taking on a limited number of projects where I can walk in, understand what's broken or missing, and fix it without a long ramp-up. Multilingual (Spanish, Portuguese, and Italian).
Three areas, usually in combination — a flow rarely works if the data behind it is a mess, and neither survives without someone actually running the launch.
Building or fixing email nurture flows, segmentation, A/B testing, and automation. I build systems that help you target the right person at the right moment, without someone manually hitting send.
CRM hygiene, reporting, campaign dashboards, intake processes, attribution, system connections. Almost everyone has a customer database that could stand some cleanup. I can help whether you're building a CRM for the first time or want to improve how you're adding people to your database and reporting on it.
Campaign structure, cross-functional launches, rebrands or website relaunches. When no one person is managing your campaigns or launches, every project drags on. I help you align your teams to finish your projects on budget and on schedule.
If you can pinpoint a specific problem: an email flow that's underperforming, a customer database that's full of old or inactive contacts, or a website launch that needs someone driving it, that's a great start. Send a note about what's going on, and I'll let you know if I can help.